Bucketsquad, the media and ecommerce company founded by YouTube sports creator Jesse Riedel (known as Jesser), has appointed Zach Miller as its first president. Miller, a media and tech executive with previous experience at NBCUniversal and Spotify, will be responsible for driving Bucketsquad's expansion into new revenue channels, including content subscription and retail for its apparel brand. He will also focus on developing new content formats and international syndication.
Riedel, who gained popularity as a creator alongside the 2Hype basketball collective, has achieved significant success through collaborations with the NBA, participation in the All-Star Celebrity Game, and the launch of a Bucketsquad sneaker line. With millions of subscribers on his YouTube channel, Riedel's Bucketsquad team has been recognized as the Streamy Sports Creator of the Year for two consecutive years and has consistently doubled its revenue annually.
By bringing Miller on board, Riedel aims to delegate the operational responsibilities of Bucketsquad, allowing him to focus on creating content. Miller, leveraging his experience in startups and big media, plans to help Bucketsquad diversify and become a leading sports media company. He believes that consumer interest is shifting towards creators, as demonstrated by the success of YouTuber MrBeast, whose business is valued at $1 billion.
In conclusion, Bucketsquad's appointment of Zach Miller as president signifies the company's commitment to growth and innovation. With Miller's expertise and Riedel's creative prowess, Bucketsquad is poised to become a trailblazer in the sports media industry.
